The new iPhone XR ads tell you nothing about the phone, although they do have some excellent music. When you are paying around £1,000 for a phone you should know why you want an upgrade from for most Apple customers, if it has an Apple badge that’s enough. The top ad uses “Meteorite” by Emmit Fenn.
Lots of pretty images and great Portishead infruenced “Nothing Burns Like The Cold” by Snoh Aalegra
Sky Mobile uses the Beach Boys “Wouldn’t It Be Nice” and for the iPhone XR link which again tells you nothing about the phone.