How To Write A Good Design Brief

At Product we could have well over 40 different jobs on the board during any normal week. These jobs can massively differ in complexity and size depending on what level of design and print is needed for the client. However, often the best work produced comes down to one single factor: how good the original design brief is.

Design Brief Download - Product Design & Print Agency Newcastle

A design brief.

‘A design brief is a written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics.’

Design brief – Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Design_brief

P.s We have made a design brief for you, don’t worry about having to do anything yet.

Product’s here to help.

As a client you need to think very carefully about what you require before contacting any agencies. The more detailed and clear your brief is, the easier it will be for the agency
to understand what you want and to provide you with an accurate estimate and schedule.

The brief needs to be concise and state all requirements clearly, it does not need to be pages and pages of text full of unrelated information about the organisation. Remember an extra costs or one that changes during the project will result in extra costs with almost all agencies.

It should include all relevant intelligence and data that will help the agency to suggest the best solution. If you are sending out a brief to a number of agencies make sure the same brief is sent out to them all, so you can compare responses easily. Most agencies specialise in certain areas of design so be aware that they may refuse the brief if they feel they cannot comfortably deliver the work.

Most agencies will estimate for two sets of text amendments only. Additional sets of amendments should carry an additional cost. Your commissioned agency should make you aware of an hourly rate for additional amends or a set rate for each additional set of amends.

Design Brief Download 2 - Product Design & Print Agency Newcastle

Tips.

1. Product Agency request that all our new clients use our design brief document to keep them on track and to help them set out the job they require so we can ensure a fast turnaround on the work.

2. A good brief helps us estimate when we can complete the job and most agencies will estimate for two sets of text amendments only. Additional sets of amendments should carry an additional cost.

3. Any agency should make you aware of an hourly rate for additional amends or a set rate for each additional set of amends.

4. Try to get your copy proofed, signed off by your project owner and in perfect shape before giving it to the designers. That way you get a cheaper and faster job.

5. If you think you will need many rounds of consultation you should build extra sets of amendments into your brief. Make sure this is accounted for in your estimates.

6. Try to gather up all the revisions together in sets. Once a job has entered into the design process major changes of text are not as straight forward as changing text in a Word document. Time is needed to relink text and set styles. Different design styles may cause text to move which will lead to the restructuring of the entire document. All this will have a repercussion on delivery schedules, possibly resulting in an increased page count, which could increase print and design costs.

Product Agency Design & Print Newcastle

Download your FREE Product Agency Design Brief Template by clicking below:

Project Brief Document

When you have completed your design brief all you need to do is send it to johnny@46.32.240.35 with a covering email and we’ll get back to you asap.



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